Privacy Policy

Effective Date: January 1, 2021
Last Updated: April 7, 2025

Welcome to eSingapore Math and Bar Model Math! Both eSingapore Math (eSM) and Bar Model Math (BMM) are brand names owned and operated by iSingapore Math LLC (iSM). iSM is committed to protecting your privacy and ensuring that any personal information you provide is used only in accordance with this Privacy Policy.

This Privacy Policy explains what personal data we collect, why we collect it, and how we use, store, and protect it when you access or use our services.

This Policy applies to all use of the Service, which includes our websites - https://esingaporemath.com and https://barmodeling.com - as well as any related mobile applications, online platforms, or software products that link to this Privacy Policy (collectively, the “Service”).

“You” or “your” refers to any visitor or user of the Service, whether or not you create an account. By accessing or using the Service, you consent to the collection and use of your information in accordance with this Privacy Policy.

Information We Collect

Activity and Learning

When users engage with the Service, iSingapore Math LLC (iSM) collects information related to learning activities. This includes:

Responses to practice questions, quizzes, instructional games, assessments, and surveys.
User interactions with lessons, videos, or practice sets that reflect progress and performance.

This data is used to personalize the learning experience, track progress, and improve instructional effectiveness. It does not include personal information unless submitted voluntarily within a learning activity.

Types of Accounts

The personal information we collect depends on the type of account used to access the Service. iSingapore Math LLC (iSM) supports multiple user roles, including individual students, parents, teachers, and school administrators.

Each account type involves a different level of interaction with the Service, which may affect the scope of information collected. The following sections explain how data collection differs by account type.

Individual Students and Parents

When a parent or legal guardian (“Parent”) creates an account to access the Service, iSingapore Math LLC (iSM) may collect certain personal information from the Parent, including:

Parent’s name and email address
Payment information
Chosen username and password

The Parent may also create one or more student profiles under their account. For each child profile, we may collect a profile name, which may be a nickname. We do not collect the child’s email address or allow students to register independently.

Child users may only access the Service after the Parent has created an account and signed in using their credentials.

To support personalized learning, iSM may collect data from student interactions with diagnostic assessments, practice sets, and instructional activities. This data is used solely to adapt lesson assignments to the student’s current level of understanding. Parents have full control and may choose whether or not to enable personalization, and may initiate or repeat diagnostic assessments at any time through their account settings.

School and Teacher Accounts

When a school administrator, teacher, or other authorized representative of a school (“School”) registers for an account with iSingapore Math LLC (iSM), we may collect personal information such as:

Full name and email address
Username and password
Payment information (if applicable)
Information about the School

Once registered, the School or its teachers may provide student data necessary to use the Service, including student names, usernames, and identifiers. In some cases, the School may provide email addresses for students or their parents, depending on how accounts are provisioned. All student information provided by a School is used solely to deliver and support the educational services requested. Schools are responsible for obtaining any necessary parental consents required under applicable student privacy laws.

Cookies

When you visit https://esingaporemath.com or https://barmodeling.com, or otherwise interact with the Service, iSingapore Math LLC (iSM) and its authorized service providers may automatically collect certain usage data through tracking technologies such as cookies or other similar technologies.

These technologies help us understand how users interact with the Service, improve website functionality, provide performance analytics, and personalize user experience. You may choose to disable cookies by adjusting your browser settings. However, please note that disabling cookies may limit your ability to use certain features or access parts of the Service. Some functionality may not operate properly without cookies enabled.

How We Use the Information We Collect

We use the information we collect to provide, operate, and improve the Service. This includes:

Delivering personalized learning experiences and generating student performance reports
Communicating with schools, teachers, parents, and students about educational progress and account activity
Responding to inquiries and providing technical and customer support
Maintaining internal records and improving the quality and functionality of the Service

If you have provided an email address, we may periodically send promotional messages about new products, features, or special offers that we believe may be of interest. You may opt out of receiving these emails at any time by following the unsubscribe instructions provided in the message.

Student data is never used for marketing or commercial purposes.

How We Share Your Information

We do not sell or rent your personal information to any third party. iSingapore Math LLC (iSM), including its brands eSingapore Math (eSM) and Bar Model Math (BMM), may share personal information only as necessary to operate the Service or with your consent. Specifically, we may disclose information in the following circumstances:

To third-party service providers who perform services on our behalf, such as billing, hosting, data analysis, customer support, or email communications. These service providers are contractually obligated to use personal information only for the purposes of providing such services to iSM and are not permitted to use it for any other purpose.
With your consent or at your direction, including when a subscriber opts into services that require sharing limited contact information with a trusted partner to deliver the requested functionality.

Any such sharing is limited to the minimum necessary information and governed by strict confidentiality and data protection agreements.

Student Data and Privacy

iSM, eSM and BMM

iSingapore Math LLC (iSM), including its brands eSingapore Math (eSM) and Bar Model Math (BMM), does not knowingly retain Student Data beyond the period necessary to fulfill authorized educational purposes, unless retention is explicitly requested or permitted by a School or Parent.

In some cases, complete or immediate deletion of all Student Data may not be technically feasible. For example, data may temporarily persist in secure system backups, customer support records, or other operational logs maintained for legal, auditing, or troubleshooting purposes. In all such cases, data is protected and not used for any other purpose.

Schools and Teachers

Schools and teachers are responsible for maintaining up-to-date student rosters, class assignments, and groups for students using the Service. They are also responsible for identifying Student Data that is no longer needed to support an educational purpose.

To ensure proper data management, schools or their authorized representatives must either remove such students directly through the Service or submit a written deletion request to iSM via email. Upon receipt of a valid request, iSM will take reasonable steps to delete the specified Student Data in accordance with applicable laws and internal data retention procedures.

Children’s Privacy

iSingapore Math LLC (iSM), including its services eSingapore Math (eSM) and Bar Model Math (BMM), does not permit children under the age of 12 to create accounts directly.

We do not knowingly collect personally identifiable information from children under 12 unless such information is provided with the consent and under the direction of a verified Parent, Teacher, or authorized School representative. All student use of the Service must be managed by an adult account holder, and any data collected from child users is used solely for educational purposes in accordance with applicable privacy laws.

Compliance with COPPA, FERPA, Ed Law 2-d, and SOPIPA

iSingapore Math LLC (iSM), including its brands eSingapore Math (eSM) and Bar Model Math (BMM), is committed to complying with all applicable federal and state laws governing the privacy and protection of student data, including:

The Children’s Online Privacy Protection Act (COPPA)
The Family Educational Rights and Privacy Act (FERPA)
New York State Education Law 2-d
The Student Online Personal Information Protection Act (SOPIPA)

We do not sell student data under any circumstances. We do not knowingly collect personal information from children under the age of 12 unless and until such collection is authorized by a verified Parent or School.

We work jointly with schools to help ensure compliance with these regulations. Upon request, we will provide a Parent or School with access to the personal information collected from their students and will delete such data upon request, in accordance with applicable laws and our internal data deletion policies.

Data Security

iSingapore Math LLC (iSM) implements a variety of administrative, technical, and organizational measures to protect personal information from unauthorized access, disclosure, loss, misuse, or alteration. These measures include data encryption, secure access protocols, and server monitoring.

Access to personal data is limited to authorized personnel and subcontractors who are bound by confidentiality obligations. While no system is 100% secure, we continuously review and improve our practices to safeguard all data within our systems.

Data Retention

We retain personal information only for as long as necessary to fulfill the educational purposes for which it was collected, or as required by law. Student data is deleted upon contract termination, or at the written request of a verified School or Parent, in accordance with our Data Deletion Policy. Some data may persist temporarily in backup or support logs before being securely purged.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date. If material changes are made, we will notify you through the Service or via email, where appropriate. Continued use of the Service after changes are posted constitutes your acceptance of the revised policy.

Contact Information

For questions regarding these Terms of Use, you may contact us at: info@esingaporemath.com